Insights
What we learned building, fixing and marketing websites.
Written down so you can skip the mistakes. No fluff, no listicles about 'synergy'.
- AI
- Engineering
- Growth
- Design
- Branding
AI
Where AI fits in your marketing stack (and where it doesn’t)
AI is good at drafts, variations, sorting and summarising. It’s bad at judgement, accountability and knowing your customers. A grounded guide to using it without losing trust.
Articles
Latest from the blog
Engineering
How we build a scroll-driven 3D story website
React Three Fiber, GSAP ScrollTrigger and Lenis, wired so the scroll bar is the timeline. Here’s how we keep it fast, accessible and honest about the hardware it runs on.
Growth
SEO, AEO and GEO in 2026: getting found by search engines and answer engines
Search results now come with AI summaries, and people ask chatbots for recommendations. Here’s what actually helps your business show up, and what’s just a new acronym on an old invoice.
Design
Teardown: what super-app landing pages like Gojek get right (and what to steal)
An outside-in look at the patterns public super-app websites use to speak to riders, drivers and merchants at once, and how any multi-audience business can borrow them.
Design
Animation should earn its frames: motion design rules we follow
Motion can guide attention, explain change and make a brand memorable. It can also slow people down and make some of them unwell. These are the rules we hold every animation to.
Engineering
Core Web Vitals without the jargon: LCP, CLS and INP for business owners
Three numbers Google uses to judge how your site feels to real visitors. What they mean, why they matter to sales, and the fixes that usually work.
Branding
Employer branding that actually helps you hire
Stock photos of smiling people won’t fill your roles. Specific role pages, real team voices and an honest hiring process will. Here’s how to build a careers presence candidates believe.
Case studies
Before and after, with real numbers only
Our case studies are being written up with each client’s permission. We only publish real before-and-after numbers, so they arrive when the sign-offs do.
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